The Internet has created the most efficient distribution channels for businesses to build their audience, reach more potential customers, and create multiple revenue streams.
There are now more than four and a half billion daily Internet users. There’s over 5.1 billion mobile users, 196 million daily social media users, and e-commerce sales are expected to top 6.5 trillion dollars by 2023.
These numbers will continue to grow, offering an opportunity to reach a large audience in a captive way. You no longer have to employ old school cold-calling and in-person tactics to increase sales. It’s the Digital Information Age, in which the way businesses involve less overhead and more potential.
While the opportunity is fantastic, so is the noise. One could think of modern Internet marketing space in the same vein as the California Gold Rush.
Countless websites, companies, and entrepreneurs are directing messages toward those four billion users. Advertisements pull on their attention everywhere they look, and the ads are intense.
Standing out becomes essential. How your business does that will involve many different strategies, one of the most crucial being digital and content marketing, which generates three times as many leads as paid advertising.
Suppose you’re going to use digital marketing to build your business. In that case, you’ll need to understand three fundamental reasons why too many entrepreneurs fail at digital marketing, and what you can do instead.
1. Not knowing who your ideal target client is.
It does not matter what kind of business you’re creating; having a roster of ideal target clients will make everything feel smoother. You’ll live for customer calls, feel excited mentally, and your business will scale because you will be spending time doing what you envisioned when you started your business.
Ideal clients pay more and don’t question the value of what your business offers. To fill your client roster with ideal clients, you’ll need clarity. You need the knowledge of who your perfect client is, and have a clear picture of what makes them the best fit.
If you try to reach everyone because you’re worried about missing opportunities, you’ll gain no one. Your message will be disjointed and not connect with those you’re trying to reach.
For digital marketing to be effective, it has to be specific. You have to speak in the tone, style, and hit on pain points.
If you’re not sure who your ideal target clients are, it’s time to understand:
- Their avatar.
- What they do that requires your help.
- What they feel are their pain points.
- Where they invest their time and resources.
- Where they spend the majority of their online time.
- How they speak and how they want to be talked to.
Clarity helps entrepreneurs develop a strategy to reach their ideal clients in the places they are and respond in the best way. It makes them feel as if you’re talking to them. Don’t worry about not speaking to those who are not the right fit.
2. Having no audience and not being willing to pay for advertising.
Organically posting what you offer on soul media is not digital marketing. Just as the companies that relied solely on SEO before Google made algorithm changes, you can’t build your business on someone else’s foundation. Your digital marketing plan should not rely too heavily on any one primary strategy.
You need a website and an active email list. These two things are assets that belong to you. When you create your business’s foundation on other people’s land — such as social media — you are giving the control of your business to that landholder.
When a social media network goes down or makes changes, you don’t want to be the one left holding the bag. If you’re not willing to pay for advertising to grow your email list, you’ll need to mix in other digital marketing strategies.
A healthy marketing plan is not dependent on any one strategy, because as you can see, that is not smart.
Social media is essential for digital marketing because there are 196 million daily users. Even within social media are different ways to market your business. You can post organically, use Facebook groups to build a community, create Live video, chatbots.
The list could go on.
You choose the mediums that make sense for your digital marketing. You then add diversity to your plan. Don’t rely on any one thing. Create a digital marketing plan that survives outages — or worse. If you’re going to experience growth, it’s going to require thinking long term.
3. Trying to convert six and seven-figure clients with a three-figure setup.
It’s astonishing to see the number of entrepreneurs that don’t have a website. The creation of ClickFunnels, Leadpages, and more has given entrepreneurs the sense that websites aren’t necessary to use digital marketing effectively.
High-ticket clients — more than six-figures — rarely opt into free training, funnels, or respond to a social media offer. They want to see you know what you’re talking about, demonstrated through your content and your platform’s “look.”
It’s a very different feeling walking into a Rolex store vs. buying a watch from Walmart’s electronics section. High-ticket clients aren’t investing in a Walmart-feeling setup.
Have a website that shows your expertise. Have branding and messaging that speaks to what you do. Use professional software and automation to show this is more than you — even if it is just you.
You convert high-ticket clients when you use digital marketing strategies to their fullest. That means having the best representation of you everywhere on the Internet.
It’s a great time to use digital marketing to build your business. To use it to its full potential, examine how you’re doing with these three points. Make adjustments and stand out from all the noise online.